The clock keeps tik-ing and the times are moving fast
There are on-going debates about the impact of social media on the music industry. But there is no denying that TikTok is paving the way for breaking new artists.
Whilst lockdown has been incredibly difficult for artists, TikTok and other forms of social media, has provided a new platform. It’s a chance to interact on a level never experienced before.
Despite TikTok’s limited video duration, musicians and DJ’s have explored the realms of creativity. The natural organic algorithm allows bedroom talents to become global superstars. Check out our very own Head of A&R Steve, Aka DJ Groovewrk, who is now a rising TikTok star with over 250k views and 40k likes.
Here are some tracks that are tik-ing all the right boxes 😉
